About Powered

POWERED Accelerator globally focuses on women led businesses in the energy value chain; by helping them expand their innovative and consumer-responsive services, products, and Financing. This first of a kind program is meant to increase the economic empowerment of women-owned businesses in the energy space.

Project Brief

  • Develop an inspiring brand image
  • Create a logo that resonates with the motive
  • Target working women

Concept

We equated the characteristics of women that attune with the forces of nature. By taking inspiration from the four natural elements, we derived at an amalgamation between women and energy. Drawing parallels from Air, Fire, Water and Earth, along with the qualities of women such as Strength, Skill, Passion and Compassion, we,ve arrived at a unique graphical representation that can be extended to all collaterals.

Colour Pallette

Primary Colours

1c1648
13b9ea
1c1648
13b9ea

Typography

Leaflet

Badge

Social Media

Website