isosceles
Cover-02.jpg

Infive

About:

In today’s fast paced lifestyle, it’s hard to be on time. Most men run late, and often have the same reply - ‘I’ll be there in 5’. That’s how the name of this brand took shape. Infive is a personal care brand that specifically caters to men. Their line of products revolves around simplicity and saving time. Their first product is an ‘All-in-one’ gel which can be used as a shampoo, body-wash and a face-wash as well.

Concept:

In order to reflect an ‘On-The-Go’ lifestyle, we intended to create a simple and straightforward identity that complements the idea of ‘I’ll be there in five’. Even when it comes to selecting personal care products at purchase outlets, deciding which one is a time consuming process. Hence black & white bold photography was the perfect choice. It made the brand stand out in a much cluttered FMCG market and also had significant visual impact.

Brief:

  • Create a minimalistic & modern brand image  
  • Create a visual identity that reflects the above idea (Packaging & Website)
  • Target millennials  

Logo

 
Infive-02.jpg
 

Colour Palette 

 
 

Typeface

 
Infive-04.jpg
 

Packaging & Photography 

 
Infive-05.jpg
 
 
 
Infive-06.jpg
 
 
 
Infive-07.jpg
 

Website

 
Final-GIF-Infive.gif