About:

Hop Karo is a one-stop transport aggregator that can move anything to nearly anywhere in the country with precision and safety.

*A project undertaken in collaboration with Radhika Chopra

Brief:

Create a simple, self-explanatory animation video that reaches out to audiences and explains Hop Karo’s niche in the market

Concept:

Hop Karo already had an identity. It was simple, bold, and dominant with the colour red. Keeping this in mind, we created graphic illustrations that matched the tonality and feel of the brand. Brought together by a thoughtful storyline, the Hop Karo video resulted in being informative, impactful, clean and concise.