BCCI as an institution was established long before India gained independence. Today, it is one of the world’s premier sports properties. However there was great scope for its standardization in design.
The project covered a vast array of subjects – from digging into the logo’s nuances and refining it, to bringing design synergy in all its official merchandise.
It was challenging and equally satisfying to work in a visually restrained and elegant style to highlight the legacy and heritage of BCCI. We further gave the brand structure by allocating and designing its guidelines. Designing of the apparels, kit guidelines, and guidelines for various tournaments gave further impetus in bringing about the brand synergy.
*A project undertaken in collaboration with Ajay Shah Design Studio.